adidas has given its AlphaBOUNCE silhouette a new look (and upgrade) with the introduction of the AlphaBOUNCE Beyond.
The adidas AlphaBOUNCE Beyond is a running shoe designed to celebrate athletes who use running as a tool to dominate their sport. The Beyond, one of the only training shoes built for running with heel to toe cushioning, is updated for more versatile multidirectional movement including a wider midsole and forged zones for stability and quick cuts and a Continental Rubber outsole for more traction on all surfaces.
The silhouette is aimed at athletes who do not identify themselves as runners, but instead use running as a training tool for their journey to become the best in their game. The AlphaBOUNCE Beyond is a running shoe which gives them a competitive edge, allowing them to play the game at their pace, control its tempo and dominate the game. The new colorways integrate a mixture of black, white and grey shades which highlight specific areas of the silhouette that were impacted by stress during the testing process.
The AlphaBOUNCE Beyond is available on adidas.com for $120 starting January 17 and in-store worldwide starting January 24 with more colorways rolling out in February.