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Saturday, adidas and Damian Lillard drop a limited run of the D Lillard 2 Yellow Tape. A colorway inspired by Damian’s fight to prove he belonged in the league prior to the NBA Draft.
Prior to the NBA Draft Damian teamed up with personal trainer Chris Farr, who inspired a mentality for playing the game by using a roll of yellow caution tape as motivation and developing a never satisfied approach that remains today.
“We actually roped off the court with yellow tape after his pre-draft workout in Oakland with NBA scouts. I knew they had never seen a workout like that before but the amazing thing is he still wanted to keep going – he didn’t want to leave any doubt behind,” Farr said. “I always keep a roll of yellow tape in my bag and when I give it to Dame, he understands it’s the ultimate reward.
“Our yellow tape is a form of motivation to always be better. It’s something Damian and I are both familiar with being from Oakland,” Farr continued. “I’m humbly blessed to work with a man like him – he’s a rare breed.”
This D Lillard 2 embraces Dame’s yellow tape mentality and killer instinct on the court. Designed with “Do Not” on the right sneaker and “Cross” on the left, the upper features a graphic print in sharp yellow accents contrasted by black details throughout. Black and yellow laces are matched by a speckled BOUNCE midsole, while yellow Oak Print hits on the lace lock and heel counter sign off on the yellowtape tribute.
“The idea behind yellow tape is that you all see where he’s at today but for us, it’s a reminder of the struggle and the beginning of his journey,” Farr explained. “People need to understand it’s more than just a workout. He was unwanted by colleges and couldn’t play on top AAU teams. He needed adversity to give him a reason to accomplish all that he has. This is how yellow tape began.”
Yellow Tape ($105) drops this weel exclusively on adidas.com.
Source: Modern Notriety