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adidas might be the hottest brand right now and the adidas YEEZY line is arguably the most demanded sneaker on the market.

StockX’s Josh Luber made an interesting statement by saying, “Kanye is this generation’s Jordan.” When you think about it, he does have a point and it actually makes sense.

To go further into it, Josh recently sat down with Neil Schwartz, Vice President of Market Insights and Business Development at SportsOneSource. Neil has been analyzing retail sneaker data since 1999.

Josh: So what’s your overall opinion of Kanye as an ambassador for adidas?

Neil: Kudos to adidas! They found the one messenger for the brand that could finally find the answer to marketing to Millennials. It’s not just the message . . . it’s also about the messenger. Product, message, messenger. Adidas is nailing all three right now.

This was just a preview of their convo, but you can check out the entire interview here. Also, let us know what you guys think. Is Kanye this generation’s Jordan?

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